Ponds anti-dowry talcum powder

There’s a relatively new Ponds talcum powder ad that’s been airing recently: Pretty girl (read: fair) is getting ready for marriage and she hears a scene. The father-in-law (f-i-l) to be screams that if he isn’t going to get the money (now!) that the marriage is off. Our pretty bride goes to the f-i-l and hands him a ring (which I presume is the engagement ring) and he walks off in a huff.

She holds a press conference later and is praised for her stand and a smart-looking guy asks for her hand in marriage. And they live happily ever after and she continues to use Ponds forever. And their kids use ponds too. Sorry, got carried away there.

I wonder about this ad: Why didn’t the smart girl call off the wedding before the date was set? I am sure the money matters would’ve been discussed at the “proposal” stage and she would’ve been aware of it. So, she was okay with it at that stage but, she calls the wedding off only when her Dad is not able to make the down payments on the groom’s car, er, dowry?

Huh? And we’re supposed to buy Ponds because of this?

Since when did Ponds become a smartness drug? What are they sniffing now-a-days anyway? Ponds?


9 thoughts on “Ponds anti-dowry talcum powder

  1. I think the whole idea behind making senseless ads is that the name of the product sticks in your mind (due to the senseless ad)…so you may actually go and buy the product since you remember the product’s name! I feel such ads are commercial tricks. Moreover, when you watch Hindi films (or ads), you shouldn’t ask how, why, where,…etc.

  2. The thing with me is that if the ad doesn’t make sense, I’ll boycott the product, so they’re messing with the wrong person. Okay, so I am a nut :-). Plus, I’m not buying Ponds anytime in the next billion years or so.

  3. The ad first made rounds last year. It was based on the real life incident of Nisha someone in Delhi. From a women’s perspective, I say better late than never. Stand up for what you believe in.

    Ponds decided to tap into the sentiments of those who lauded the girl who had the strength to defy a system , in what they thought of as a smart move. Me? I think that Nisha was something, but Ponds ( whole advertisement was worth laughing about.

  4. I don’t remember seeing the ad last year and I kinda figured that it was based on that incident of last year.

    There was an intesting article by Kalpana Sharma (The Hindu) when the incident happened last year. She talked about how Nisha did the “standing up” only when her father was unable to pay the money and not before. She was critical about the kind of press Nisha got and talked about how there are many others who say No before (I think she quoted some example) but don’t get the same kind of press.

    I agree with you though, better to do something than nothing at all.

  5. Please understand that there is massive scam thats going on in Media which is creating a kind of extremism in India.

    Please see the otherside. We are 1000 techies, NRIs, Intellectuals fighting against treacherous daughters-in-law indulging in Elder Abuse.



    Of course, how feminists distorted Nisha Sharma’s story.


    “Truth Toggles”

  6. Victor, there is indeed another side to the Nisha Sharma story (which I wrote about in a comment in response to Anita’s comment). There are always two sides to every story and I’ll be sure to check out your website. And, as I’ve written here here I am aware that sometimes the media gets it wrong.

  7. Teh problem is that 90% of such Dowry cses are false cases . one should not also forget after marriage the rate of sucicide amongst men go up 50% and for techies it goes up by 200%

  8. Hmm it looks like your site ate my first comment (it was super long)
    so I guess I’ll just sum it up what I had written and say, I’m thoroughly enjoying your blog.

    I as well am an aspiring blog blogger but I’m still new to the whole thing. Do you have any recommendations for inexperienced blog writers? I’d certainly
    appreciate it.

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