Seamless integration

The phrase seamless integration is used in almost all software-related marketing. Almost every company claims that their software can be seamlessly integrated with your company’s existing systems. Here’s what the definition says:

It implies that the new feature or program can be installed and used without problems.

Yeah, and I’m Michael Jordan. Seamless integration is a bunch of crock for the most part and everyone knows it, but the phrase is used in almost every marketing collateral that I’ve read. It’s like if you don’t put it, people are going to say: What? Your software can’t be seamlessly integrated?

Next thing you know, they’ll be using it everywhere. We seamlessly integrate your children into our school.

Just stay away from seamless integration. And while you’re at it, stay away from using user friendly as well.


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