Seamless integration

The phrase seamless integration is used in almost all software-related marketing. Almost every company claims that their software can be seamlessly integrated with your company’s existing systems. Here’s what the Answers.com definition says:

It implies that the new feature or program can be installed and used without problems.

Yeah, and I’m Michael Jordan. Seamless integration is a bunch of crock for the most part and everyone knows it, but the phrase is used in almost every marketing collateral that I’ve read. It’s like if you don’t put it, people are going to say: What? Your software can’t be seamlessly integrated?

Next thing you know, they’ll be using it everywhere. We seamlessly integrate your children into our school.

Just stay away from seamless integration. And while you’re at it, stay away from using user friendly as well.

Advertisements

2 thoughts on “Seamless integration

Your thoughts?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s