Google Larry Page and Sergey Brin, the two former Stanford geeks who founded the company that has become synonymous with Internet searching, and you’ll find more than a million entries each. But amid the inevitable dump of press clippings, corporate bios, and conference appearances, there’s very little about Page’s and Brin’s personal lives; it’s as if the pair had known all along that Google would change the way we acquire information, and had carefully insulated their lives—putting their homes under other people’s names, choosing unlisted numbers, abstaining from posting anything personal on web pages.
That obsession with privacy may explain Google’s puzzling reaction last year, when Elinor Mills, a reporter with the tech news service cnet, ran a search on Google ceo Eric Schmidt and published the results: Schmidt lived with his wife in Atherton, California, was worth about $1.5 billion, had dumped about $140 million in Google shares that year, was an amateur pilot, and had been to the Burning Man festival. Google threw a fit, claimed that the information was a security threat, and announced it was blacklisting cnet’s reporters for a year. (The company eventually backed down.) It was a peculiar response, especially given that the information Mills published was far less intimate than the details easily found online on every one of us. But then, this is something of a pattern with Google: When it comes to information, it knows what’s best.
If you’ve been following a lot of the concerns regarding Google this may not be news to you but the article’s still worth a read, because it’s interesting and it raises important questions. Google’s motto is ‘Don’t be evil’, I’d have preferred a more positive sounding motto like, ‘Just be good’*.
*: Motto may have been influenced by another similar tag-line.