The Myths of Innovation

Scott Berkun, who I’ve mentioned here before, has written his second book titled The Myths of Innovation. The book has a cool-looking cover, which you can see below. (Click the thumbnail for a bigger picture.)

The Myth of Innovations

You can also download a sample chapter from here (PDF link).

Here’s what the Amazon page for the book says:

In The Myths of Innovation, bestselling author Scott Berkun takes a careful look at innovation history, including the software and Internet Age, to reveal how ideas truly become successful innovations-truths that people can apply to today’s challenges. Using dozens of examples from the history of technology, business, and the arts, you’ll learn how to convert the knowledge you have into ideas that can change the world.

  • Why all innovation is a collaborative process
  • How innovation depends on persuasion
  • Why problems are more important than solutions
  • How the good innovation is the enemy of the great
  • Why the biggest challenge is knowing when it’s good enough

    “For centuries before Google, MIT, and IDEO, modern hotbeds of innovation, we struggled to explain any kind of creation, from the universe itself to the multitudes of ideas around us. While we can make atomic bombs, and dry-clean silk ties, we still don’t have satisfying answers for simple questions like: Where do songs come from? Are there an infinite variety of possible kinds of cheese? How did Shakespeare and Stephen King invent so much, while we’re satisfied watching sitcom reruns? Our popular answers have been unconvincing, enabling misleading, fantasy-laden myths to grow strong.” — Scott Berkun, from the text.

  • The book’s got quotes from some impressive people like Don Norman, Guy Kawasaki, & Tom Kelley, so it looks like a good pick. I am not sure if the book’s available in India yet but your best bet would be Crossword which seems to have the latest titles pretty quick.

    If I get a chance to read the book I’ll post a review, but in the meanwhile, you can read his thoughts online at The Berkun Blog.


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