I was doing some shuffling, so I unsubscribed from a newsletter and resubscribed on their website. (Writer’s Weekly for all the cats who are curious.) After I entered my email address and pressed Enter, I was taken to the next page, where I encountered this message:
Thanks for subscribing to the newsletter.
Shortly you’ll get an confirmation email. It has the subject:
Your WritersWeekly.com Subscription Confirmation
and it will say it is from:
“WritersWeekly and Booklocker” (–email removed–)
In it is a link. Click on that link and you’ll be added to the list.
With the rise of spam filters, lots of legitimate email gets lost. Please keep an eye out for the confirmation email. It should arrive within a few minutes.
If you don’t get it within a few minutes, email (–email removed–) and asked to be added manually.
Perhaps this should not be a surprise because Writer’s Weekly is one of the finest sites for freelance writers and you’d expect them to write well.
Still it warms the cockles of my heart to see a message like this. I particularly like the bit about spam filters. You see, not all writers are tech-savvy, so pointing this out in a message is helpful, especially since the site’s newsletter has loads of subscribers. The tech-savvy ones can even ignore the message, they’ll know what to do anyway.
Simple, elegant, and clear–what all good design should be.