Apple reaches out to early iPhone buyers

I don’t own an iPhone but this letter from Steve Jobs still made for interesting reading (via Seth Godin):

I have received hundreds of emails from iPhone customers who are upset about Apple dropping the price of iPhone by $200 two months after it went on sale. After reading every one of these emails, I have some observations and conclusions.

…even though we are making the right decision to lower the price of iPhone, and even though the technology road is bumpy, we need to do a better job taking care of our early iPhone customers as we aggressively go after new ones with a lower price. Our early customers trusted us, and we must live up to that trust with our actions in moments like these.

Therefore, we have decided to offer every iPhone customer who purchased an iPhone from either Apple or AT&T, and who is not receiving a rebate or any other consideration, a $100 store credit towards the purchase of any product at an Apple Retail Store or the Apple Online Store.

It may not please everyone but I am sure some of the early buyers will feel placated after reading this. They’re probably all Apple fans anyway, so reaching out to them is a good idea.

— Updated on 8 Sep 2007 —

Robert Cringely has a different take on why Steve Jobs cut the iPhone price and why the price was high in the first place. It makes for very interesting reading and is worth a look.


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