Sometimes simple can be beautiful and functional

When I need to check for the availability of airline tickets, I usually gravitate to ClearTrip. The interface is clean, there isn’t too much clutter, and compared to the other sites the simplicity is beautiful.

The results are also displayed in a way (see below) that makes sense to customers and not in an airline-friendly way. The results are sorted by price and the result selected shows you a break-up of the price. (For e.g.: Rs. 2,528 = Rs. 500 + Rs. 2,028 taxes & fees, if the image is not clear).

I’ve been to sites that will show you the price without taxes and then after you select a price, they’ll “surprise” you in the next page. This is such a breath of fresh air.

ClearTrip results page

ClearTrip’s tagline is Making Travel Simple and even their About page talks about this:

Simple: Simplicity is a religion at Cleartrip. If we’re not the not the easiest place to search and book your travel, feel free to give us a piece of your mind.

Even if you don’t want to book a ticket, go and check out the design of the website to see what I’ve been blathering about. I wish more sites would realise that less is more.

PS: I have no affiliations with ClearTrip at the time of writing. If they wish to reward me for pushing up their stock price after this post, however, I have no qualms about accepting a seat on their board. Or a free air ticket.


4 thoughts on “Sometimes simple can be beautiful and functional

  1. I checked out ClearTrip and it’s definitely more usable than the other one you linked to. ClearTrip’s interface makes it real easy to pick a destination; the important information is in text-links ( ‘Current Offers’) and the ‘Search’ form takes you to where you want to go in five steps or less. These folks definitely know what they’re doing! Brilliant.

Your thoughts?

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s