An innovative protest campaign

Q. What do you do when a bigoted group tries to bully and scare women with violence or threats of violence?

A. You send them:

(a) A stink bomb

(b) An angry letter or email

(c) A pink chaddi

(d) All of the above

If you chose (d), then I like the way you think but the answer is (c) of course.

The Consortium of Pubgoing, Loose and Forward Women has come up with an innovative campaign to hit back against the recent violence and threats against women.

What is the Pink Chaddi Campaign?

The Pink Chaddi Campaign kicked off on 5 February 2009 to oppose the Sri Ram Sena. The campaign is growing exponentially (4,500 at this point in the life of our Consortium of Pub-going, Loose and Forward Women) and that is not surprising. Most women in this country have enough curbs on their lives without a whole new franchise cashing in with their bully-boy tactics. Of course, a lot of men have joined the group as well.

Here is we want to do with the Pink Chaddi Campaign. Join in. Be imaginative, have fun and fight back!

What can you do?

Step 1: It does not matter that many of us have not thought about Valentine’s Day since we were 13. If ever. This year let us send the Sri Ram Sena some love. Let us send them some PINK CHADDIS.

Look in your closet or buy them cheap. Dirt-cheap. Make sure they are PINK. Send them off to the Sena.

This campaign has received a decent bit of media attention and you can check out the website for more information and updates on the campaign.


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